Deep audience intelligence, not demographics.
Psychology, behaviour and decision triggers.
Validate the offer before you scale the spend.
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Headline summary of the ICP. Use stats + lede + cards.
content/sections/icp-research.json → subtabs[overview].blocks
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Roles, business size, geography, psychographics, mindset, values, frustrations, responsibilities, solution preference. Use kvlist + cards + taglist.
content/sections/icp-research.json → subtabs[audience].blocks
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Business, personal, short-term and long-term goals. Use cards(2) or two-col.
content/sections/icp-research.json → subtabs[goals].blocks
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Publications, blogs, platforms, thought leaders, companies followed. Use taglist for long name lists.
content/sections/icp-research.json → subtabs[content-habits].blocks
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Related searches and people-also-ask questions. Use taglist or bulletpanel.
content/sections/icp-research.json → subtabs[search-behaviour].blocks
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Industry trends, technology adoption, market movements. Use cards or accordion.
content/sections/icp-research.json → subtabs[key-trends].blocks
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Stories that resonate, overarching themes, major concerns. Use cards + bulletpanel.
content/sections/icp-research.json → subtabs[concerns].blocks
One-paragraph intro to this panel — what the reader is looking at and why it matters.
Social media, online communities, events and associations. Use cards(2) + taglist.
content/sections/icp-research.json → subtabs[networking].blocks